Mar 26, 2026 | Insights

Scams, AI and financial safety: how to protect yourself in 2026

Person using phone at a table

Managing money has never been more digital, and in many ways, more convenient. But as technology advances, so too do the methods used by scammers. In 2026, artificial intelligence is playing a growing role in financial crime, making scams more sophisticated, more personal and harder to detect than ever before.

For investors and everyday Australians alike, understanding how scams are evolving is an important part of protecting your financial wellbeing.

AI has changed the way scams look and sound. Messages that once contained obvious spelling errors or generic language are now being replaced with highly polished emails, realistic text messages and even phone calls that can mimic trusted organisations or familiar voices. Some scams reference real events, recent transactions or publicly available information, which can make them feel legitimate at first glance.

This sophistication means that even cautious people can be caught off guard. Scammers are no longer relying on volume alone, they are relying on credibility.

Despite the technology behind them, many scams still share common traits. They often create a sense of urgency, encouraging you to act quickly to avoid a problem or secure an opportunity. You may be told there is suspicious activity on your account, that a payment needs to be confirmed immediately, or that a limited‑time investment opportunity is about to close.

These pressure tactics are deliberate. When people feel rushed or anxious, they are more likely to act before stopping to question what’s really going on.

Protecting yourself doesn’t require technical expertise, but it does require slowing down. Being cautious with unexpected emails, texts or phone calls is one of the simplest and most effective safeguards. Avoid clicking links or downloading attachments unless you’re certain of the source, and never share personal details, passwords or verification codes, no matter how convincing the request may seem.

If a message claims to come from a bank, government agency or financial provider, it’s always safer to contact them directly using details you already trust, rather than responding to the message itself. Taking a few extra minutes to verify a request can prevent months or even years of financial stress.

Your financial adviser can also play an important role in protecting you. If something doesn’t feel right whether it’s a communication you’ve received or an investment opportunity that seems unusually urgent or complex, checking before acting can make all the difference. An experienced adviser can help identify red flags and provide reassurance when something is legitimate.

As technology continues to evolve, so will scam tactics. Staying informed, sceptical of unexpected requests and comfortable asking questions are key to protecting your financial wellbeing. If you ever have concerns about a communication or financial request, it’s worth pausing and seeking advice before taking action.

Information on this site may be regarded as general advice. That is, your personal objectives, needs or financial situations were not taken into account when preparing this information. Accordingly, you should consider the appropriateness of any general advice we have given you, having regard to your own objectives, financial situation and needs before acting on it. Where the information relates to a particular financial product, you should obtain and consider the relevant product disclosure statement before making any decision to purchase that financial product.

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